Sentimental Survey : Likert Data
Sentimental Survey : Likert Data In 1932, Rensis Likert, an American Psychologist, developed a method for measuring attitudinal scale by classifying response to a statement on a scale given as Strongly disapprove, Disapprove, Undecided, Approve, Strongly approve . This data is now known as Likert data or Likert response.8 Likert Data is on a scale, and therefore is a scale type data, and is used mostly in sentimental surveys. It is also used in other surveys where opinion matters. Likert items are used to measure respondents’ attitudes to a particular conjecture or statement. The data is usually coded, for example as follows. •1 = Strongly disagree • 2 = Disagree • 3 = Neutral • 4 = Agree • 5 = Strongly agree General Properties: A)- Likert data is an ordinal data, i.e. the choices or scores are having some sense of ascend (or descend if going in reverse). Because of this inherent order in options, they are ordinal data. Thus having one score is higher than the another. B)- The opt...